Why Should You Check Domain Authority for Your Website?

Domain Authority

Domain Authority (DA) is one of the many important factors you should consider when assessing your website’s SEO health. DA is a score, between 0 and 100, developed by Moz that predicts how well a domain will rank in search engines. To check this score, you must go through your URL to a Domain Authority Checker like www.Contconcord.com.

Ranking according to DA

A high DA means your site has a better chance to rank higher in search engine results pages (SERPs), while a low DA means your site may struggle to rank. Because Domain Authority is determined largely by backlink quantity and quality, improving yours can be as simple as increasing the number and diversity of links pointing to your website from other high-quality websites.

But before you build links left and right, take some time to understand what goes into calculating Domain Authority—and why it matters for your business.

What Factors Affect Domain Authority?

Moz’s Dana DiBenedetto explains that three main factors are involved in calculating Domain Authority: “links, age & size.” But she also notes that these metrics are not entirely static; they fluctuate over time based on algorithm updates from Google: “The link graph is constantly changing as new sites pop up and older ones die off,” says DiBenedetto. “As age & size are relative; a site that’s been around for ten years but only has 100 links is going to have a lower DA than a brand new site with 1,000 links.”